Meet The Designer

For the last two decades, Erin Tracy has been designing and crafting timeless jewels that use fine metals and precious gemstones. Her ready to wear collections are favourites among her many clients and the distinctive artistry of her bespoke wedding bands, and engagement rings make these sought-after modern heirlooms. “ I want jewellery to start a conversation. I want to create thought provoking pieces that have layers and depth, that are not throw away pieces but become cherished modern heirlooms” Growing up, Erin was always designing and creating with many mediums, creativity is in her blood. After graduating from The Ontario College of Art and Design with a bachelor of design degree she opened the doors to her first Toronto-based studio and has been growing her clientele ever since. Erin Tracy has built her brand using creative design, and quality craftsmanship; her unexpected combination and use of materials - concrete and diamonds, acrylic, and gold, have been an integral part of her design style. Her love of fashion, travel, and nature is imbued in every piece she touches creating adornments that are modern yet timeless.

We are a proud Toronto-based design studio. Erin Tracy has a hand in every facet of the design process and along with her team, brings her designs to life, through creating renderings, casting, stone setting, and polishing. We strive to create jewellery that people want to talk about and we do this through a vast use of materials to create interest through, colour, texture, and medium. Jewellery as a conversation starter is something Erin has always strived for. Combining concrete with diamonds, and mixing fine metals combined with acrylic, it is through this thoughtful marriage of materials that Erin can achieve such a unique styling that she has become known for. 


We are committed to conducting all operations in the most socially responsible manner possible—from our recycled metals to our ethically sourced diamonds and gemstones. We believe in fair labor, by manufacturing in Toronto, and by supporting ethical suppliers.

\ Diamonds
We are committed to selling conflict-free diamonds. All of our polished, mined diamonds comply with the Kimberly Process, which ensures diamonds are exported and imported with a government-validated a certificate stating the diamonds are conflict-free. it also ensures the diamonds are transported between countries in a sealed, tamper-proof container and sold with a statement from the seller on all invoices guaranteeing the diamonds sold are conflict-free.

\ Precious Metals
We use recycled metals as much as possible. Having control over gold purchasing means that we can buy our customers gold and refine and smelt it ourselves to ensure as much of our metal content is recycled.

\ Gemstones
As a natural resource, gemstones can be found all over the world. We always choose ethical suppliers who are obligated to operate in compliance with the rules, and regulations imposed by the countries in which they operate. These standards advance social responsibility and environmental sustainability.


“I love when someone brings me their “old” jewellery. I find the process of re-inventing so rewarding -the reaction from my clients when they see what I have been able to do with their sentimental heirlooms is a special thing. Giving old treasures a second life”

Second life is a way to reinvent heirloom pieces or old jewellery that you no longer wear. Erin will work with you to create a custom piece using elements from the old piece but with a fresh design that embodies the person you are today. Erin has an innate ability to work collaboratively to breathe new life into your sentimental jewels.


Our Fine jewellery is made to stand the test of time but it always helps to take proper care of each piece. Don’t be afraid to clean your jewellery at home. Keep your heirlooms clean with routine cleaning at home using a soft cloth and warm water and a detergent-free soap. For best results, we recommend using a specialized liquid cleaning formulation and a professional polishing cloth. Cleaning jewelry is a two-step process of cleaning and polishing. Our at-home jewellery cleaning kit is an easy way to keep your jewels shining.

\ Tips for Jewelry Storage
Store your jewelry in a container that keeps your pieces from rubbing against or hitting one another. A cheap and easy tip is a small plastic baggy. It prevents sterling silver from tarnishing and also keeps your gold and gemstones from getting scratched when not being worn.

\ Jewelry Care On-the-Go
When traveling, be sure to use a jewellery pouch or container that keeps your pieces from bumping against one another. Our mini travel box is a perfect solution for keeping your jewels safe and sound while on the go.